How to develop high quality content that is highly focused on answering customer questions and developing trust with website content. This presentation will be based on a hybrid mashup of ideas found from Marcus Sheridan’s “They Ask, You Answer”, and Stephen Covey’s “Speed of Trust”
Takeaways:
- An understanding of what is needed to develop and publish customer focused content that answers their questions in an transparent way.
- The relationship between website content and customer trust.